Use Modern AI for topic monitoring
It’s impossible to keep track of everything happening in any organization. Use Graft to stay on top of topics that you care about. Get notified of new content without having to search.
What is topic monitoring?
Topic monitoring refers to the process of identifying and tracking recurring themes, subjects, or patterns in a dataset, such as customer interactions or support conversations. Topic monitoring leverages techniques like topic modeling, which is an unsupervised machine learning method that discovers the underlying structure and hidden topics within a collection of documents or text data.
What are the benefits of using Modern AI for topic monitoring?
Using modern AI for topic monitoring offers several benefits:
- Improved customer insights: By identifying recurring themes and patterns in customer interactions, businesses can better understand their customers' needs, preferences, and pain points, enabling them to make data-driven decisions.
- Enhanced customer support: Topic monitoring can help businesses identify common issues, enabling them to address customer concerns more effectively and efficiently, and improve support resources such as FAQs or knowledge bases.
- Product and service improvements: By monitoring topics related to product or service feedback, businesses can identify areas for improvement and make adjustments that enhance customer satisfaction and loyalty.
- Trend identification: Topic monitoring can help businesses spot emerging trends or patterns in customer behavior or market conditions, enabling them to stay ahead of the competition and capitalize on new opportunities.
- Efficient resource allocation: By identifying the most important topics or issues, businesses can allocate resources more effectively, focusing on areas that have the greatest impact on customer satisfaction and business performance.
- Better decision-making: Insights gained from AI-driven topic monitoring can inform various aspects of business operations, from product development and marketing to customer service and user experience, enabling more informed and strategic decision-making.
Who can benefit?
Companies dealing with large volumes of unstructured text data, such as customer interactions, reviews, or social media conversations, can benefit from using modern AI for topic monitoring.
- Retail and eCommerce: monitor customer feedback, reviews, and support interactions to identify trends, preferences, and areas for improvement in products, services, and user experiences.
- Banking and Finance: monitor topics in customer interactions and market data, financial institutions can identify customer needs, improve services, and make better-informed investment decisions.
- Healthcare: identify trends in patient feedback, uncover potential health concerns, and inform research, public health policies, and treatment strategies.
- Travel and Hospitality: by monitoring customer reviews and feedback, these businesses can identify trends in travel preferences, improve guest experiences, and optimize their services.